We can’t afford to do months of work only to find out the feature isn’t valuable to our customers. Doing customer research up front and then testing small feature rollouts allows us to tighten the feedback loop and make small adjustments to features before they’re complete.
We can’t afford to do months of work only to find out the feature isn’t valuable to our customers. Doing customer research up front and then testing small feature rollouts allows us to tighten the feedback loop and make small adjustments to features before they’re complete.